2019-2020 / Design & Consultancy
WSM / WHITE
TASK / Create a sustainability hub within the WSM-WHITE tradeshows in Milan and develop infographics and visual content to easily convey complex concepts related to sustainable development.
IDEA / We wanted the logo and naming to relate to the attitude of people who care about the environment. The expression "give a fuck" and the concept of being focused inspired the creation of the GIVE A FOKus sustainability hub.